The Inner Self in The Awakening, Wuthering Heights, and...

The Inner Self in The Awakening, Wuthering Heights, and Fences Does turmoil in people promote chaos in the world, or does chaos in the world create turmoil in people? To uncover a single answer to such a question is impossible. Therefore, those who seek a solution find themselves at a stalemate, and the query posed becomes rhetorical. Nevertheless, it initiates another inquiry worth thought and reflection: since the chaotic world is already well established, whether or not a product of human havoc, how is one to escape it and live uninhibitedly? Fences, by August Wilson, The Awakening, by Kate Chopin, and Wuthering Heights, by Emily Brontà « embody people who struggle against the chaos in the world to be rid of†¦show more content†¦With the culture bedlam dictating and often hindering his every progress, Maxson found consolation in placing the liability on the nations social order, thus escaping the blame for his lifes futility, leaving him with the soothing belief that his identity and own motivation (or lack thereof) had nothing to do with the emptiness that was his life. When Maxsons wife, Rose, attempted make him admit that the reason he was not playing in the major league was because he was too old, Maxson replied, What do you mean too old? Dont come telling me I was too old. I just wasnt the right color. Hell, Im fifty-three years old and can do better than Selkirks .269 right now! (Wilson 218) Troy Maxson persistently and constantly refuted the notion that his being himself---not as a black man or even as an old man, but as Troy Maxson, fifty-three years old---had anything to do with his life wanting for anything; he persistently and constantly blamed the rest of human existence for his providence, any human but himself. The denial of personal duty and his defiance against the government and all of civilization provided Maxson the inner calm he lacked. Maxson also struggled against familial quandaries, as was evident in his response when his best-friend Bono warned him against stra ying from spousal fidelity, You saying I dont measure up. Thats what you trying to say. I dont measure up cause Im seeing this other gal. IShow MoreRelatedEssay Prompts4057 Words   |  17 PagesAvoid mere plot summary. You may select a work from the list below or choose another novel or play of comparable literary merit. All the King’s Men King Lear Anna Karenina Madame Bovary As I Lay Dying The Mill on the Floss The Awakening Moby-Dick Billy Budd Mrs. Dalloway Bleak House Native Son Bless Me,Ultima One Hundred Years of Solitude Catch-22 Othello Crime and Punishment The Scarlet Letter The Crucible Slaughterhouse-Five A Farewell to

The Power to Persuade Essay - 1028 Words

In the most widely quoted and discussed model of presidential power, Richard Neustadt states that the power of the president lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. Although some may view the president as a powerful authority figure, the checks and balances established by the founders makes the president’s skills of persuasion crucial. The president’s accumulation of personal power can make up for his lack of institutional powers. The president must act as the â€Å"lubricant† for the other sectors of government in order to preserve order and accomplish business. Neustadt emphasizes the president’s ability to forge strong personal relationships and his or her†¦show more content†¦He ensured the construction of the Panama Canal, won the Nobel Peace Prize for mediating the Russo-Japanese War, reached a Gentleman’s Agreement on immigration with Japan, and conserved thousands of acres for national parks in the West. He used his leverage with the people and likeability to affect congress, and used his charm and geniality to influence foreign powers. He set the stage for the presidents who came after him in using the power of persuasion in the modern presidency. (Hargrove 98) Another President who validates the ideals of Neustadt was Franklin Delano Roosevelt, Theodore Roosevelt’s fifth cousin (Presidents). Franklin Delano Roosevelt made the presidency a symbol of leadership and purpose in a time of depression and war. He established the role of the president to be chief legislator and has been labeled the â€Å"manipulative leader.† His charm was remarkable. He relied on his persuasion skills as a political tool. It was written that â€Å"In his geniality was a kind of frictionless command.† His success during the depression and New Deal programs, and the leadership he displayed during World War II is partially due to his presidential personality of unity. President Roosevelt was described as an artist of interpersonal relations; he knew how to combine diverse advice in unified solutions and strike chords of support through affirmation. He truly strived to gain the trust of theShow MoreRelatedPresidents Power to Persuade Essay644 Wo rds   |  3 PagesPresidents Power to Persuade The president of the United States of America is seen around the world to be the most powerful man on Earth. However, many believe that his only real power is the power to persuade. The checks and balances of congress and the Supreme Court over the president are great, and without their support he has relatively little power. A president cannot get any legislation passed if he does not have the support of the senate and or the house of representativesRead More Language and Perception Essay examples699 Words   |  3 Pagesto persuasion. The power of persuasion allows individuals to influence and control people (Dictionary.com, 2005). This tactic of persuasion can also be referred to as propaganda, which increases power by spreading information for the purpose of promoting some cause (Dictionary.com, 2005). The propagandist informs, usually through public speaking or mass media, hoping to persuade the audience to embrace their point of view. With the support of the audience, the speaker gains power. Through languageRead MoreA Powerful Weapon: Words that Persuade in Shakespeare ´s The Tragedy of Julius Ceasar565 Words   |  3 PagesThe power words are limitless. It does not matter in what language one speaks; persuasion is the key to manipulated people for good or bad. â€Å"Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.† Words are a weapon, and when one uses words carefully to persuade people, it can lead to chaos. In The Tragedy of Julius Caesar, Shakespeare portrays a universal theme in which friends and enemies turn to against each other, and a war stimulatesRead MorePresidentail Power: The State of the Union Speech Essays1084 Words   |  5 PagesOverseeing the action of the armed forces, appointing treaties to be drafted, managing national affairs and being a figurehead for a great nation all imply that the individual holding the title of President has a great amount of power at their disp osal. There are those indviduals who automatically come to mind talking about the President, people like JFK, FDR and Abraham Lincoln, people who left a profound impact on the nation. Then there are the back burner Presidents who do not come to mind atRead MoreRhetoric : The Power Of Discourse1689 Words   |  7 PagesThe Power of Discourse The art of rhetoric has been present since the beginning of time. The birth of rhetoric is usually attributed to the Greeks as they presented us with ideas and theories about discourse. Famous philosophers such as Plato, the Sophists, and Aristotle presented us with theories that continue to be studied throughout. Most importantly the reason why we still study rhetoric is because rhetoric is everywhere. Our everyday lives are filled with the intensity of rhetoric and whatRead MoreWhich Branch of Government is more Powerful?1162 Words   |  5 Pagesnation. The president is also head of state, as well as the chief executive of the government. The first reason why the executive branch is the most powerful is the power to persuade. The power to persuade alone is a huge reason why the president is powerful. What is even more powerful is who you persuade. The president tries to persuade three specific audiences: Washington D.C, party activists and office holders outside of Washingt on and the public. Persuasion is a huge deal because it gets peopleRead MoreThe Power of Persuasion1336 Words   |  6 PagesThe Power of Persuasion Thesis Statement: To inform my audience about the science and the power of persuasion. Introduction I. â€Å"If you would persuade, you must appeal to interest rather than intellect.† These are wise words spoken by Benjamin Franklin, whom we all know for his roles in American History as a writer, scientist and politician. II. In this quote, Benjamin Franklin speaks of how to persuade. But why would it be important to know how to persuade? III. I always have to askRead MoreIf Black English Isn t A Language, Then Tell Me, What Is?1434 Words   |  6 PagesWhat Is?† by James Baldwin, he was able to illustrate the history of the discrimination of language and how Black English is not accepted as its own language. Baldwin also shows that due to the lack of acknowledgement of Black English, it lacks the power it needs to empower the people who speak it. In the essay â€Å"Politics and the English Language† by George Orwell, he was able to break down language and explain how language shapes reality. Orwell states that the he is not considering the literary useRead MoreLanguage : A Political Instrument1449 Words   |  6 PagesWhat Is?† by James Baldwin, he was able to illustrate the history of the discrimination of language and how black English is not accepted as its own language. Baldwin also shows that due to the lack of acknowledgement of black English, it lacks the power it needs to empower the peop le who speak it. In the essay â€Å"Politics and the English Language† by George Orwell, he was able to break down language and explain how language shapes reality. Orwell expresses that he is not considering the literary useRead MoreLanguage : A Political Instrument1460 Words   |  6 PagesWhat Is?† by James Baldwin, he was able to illustrate the history of the discrimination of language and how black English is not accepted as its own language. Baldwin, also, shows that due to the lack of acknowledgement of black English, it lacks the power it needs to empower the people who speak it. In the essay â€Å"Politics and the English Language† by George Orwell, he was able to break down language and explain how language shapes reality. Orwell expresses that he is not considering the literary use

Fashion and Social Media Free Essays

Psychology of Clothing Youngstown State University November 21, 2013 The fashion industry is uniquely positioned to take full advantage of the power of social media. Being an exceedingly visual and expressive industry with an engaged consumer base, the increased publicity and interactivity that social media provides lends itself particularly well to brands in the industry. Twitter, one the leading social media sites. We will write a custom essay sample on Fashion and Social Media or any similar topic only for you Order Now Has also established a presence at major events in the fashion world. An example is Fashion Week, where the fashion house Barberry broke barriers and instilled innovation by live-tweeting photographs of models Just before they stepped on the catwalk at London Fashion Week. It gave individuals an unparalleled look behind the scenes, which in return made â€Å"#Barberry’ the second most trending topic on Twitter at that time. Other leaders within the fashion industry are taking to the idea twitter and social media as a whole to expand the relevance of the industry on their take. They are tons of professionals within our industry who can accommodate just about any individuals’ style and taste. For the purpose of this paper the focus as on four leaders within the fashion industry. Cosmetic Brands M. A. C cosmetics (@MACcosmectics) and Amiability Cosmetics (@Maybelline) Creative Director of ELL Magazine Joe Zee (@mrJoezee) and finally the website and blob dedicated to everything beauty, Into the Gloss (@lntoTheGloss). Over the past several months, there were key significances with each, first M. A. C cosmetic’s re launch Of VIVA Glam, since the first campaign was unveiled in 1994 which features a beautifully creamy shade of deep red where all proceeds went to aids research. But the biggest part of he re launch was when M. A. C cosmetic’s revealed via twitter that Rueful was returning to front the one that started it all: Viva Glam 1. Next is Amiability New York Cosmetics, Something very admirable is that they actually reply back to their followers in regards to questions, concerns and the whole nine. Also they rewet pictures of individual wearing products for their line as well. Something on trend is the innovation of plums colors which are perfect for the fall and also globalization is a trend with the recent opening of a corporate branch in Lagos, Nigeria which events arm the red carpet opening party trending that night. Next is Ell Creative Director Joe Zee. I’d like to call him Fashion’s Approachable Ambassador because given his status within the fashion industry he really connects with his followers by tweeting things within his every life as well as live tweet photos from front row runway shows and event parties within the fashion industry and oncoming trends and sneak peeks within ELL magazine’s upcoming issues. Lastly is into the gloss, being an individual who loves makeup would preferable loved work within the beauty part of the fashion industry, I take a lot in from this twitter page, which is no secret my favorite. They are always ahead with the latest trends and innovations regarding all things beauty with an editorial feel. The instant update regarding the latest breakthrough trends are something waiting for. Using twitter in the fashion industry is a win / win for both the individuals and the fashion Houses or leaders. Brands use it to expand and reach to the specific target market using social networking sites like Twitter. Twitter and Social media in the fashion industry is important basically cuts out the middle man while creating a direct communication method between the buyer and seller. The fashion industry literally have uncovered a one of the secrets to success through consumer driving inspiration and testing trends. Which ultimately allows the ability to identify and capitalize on what’s currently trending and hot in the industry early, which can make all the difference to a fashion brand or retailer’s predominance in the industry, with the ability to amplify the buzz. The best thing about this twitter assignment was the ability to really identify with what part of the fashion industry o wanted to be a part of by following certain people, whether that be Journalist, photographer, marketing or beauty for example. Twitter is the ultimate form of communication with brands and leaders because, like mentioned before they really respond back to their followers creating a one-on-one feel and instilling inspiration to that follower as well, so I would suggest if anything use twitter as platform for professional reasons to get your name out there and be a part of communities full of individuals with similar interest and for that reason alone, is why I will continue to use twitter. How to cite Fashion and Social Media, Essays

Technological Forecasting And Social Change -Myassignmenthelp.Com

Question: Discuss About The Technological Forecasting And Social Change? Answer: Introduction UniCredit is an internationally acclaimed financial institution which has its operations in 22 major European countries. This financial institution has its strategic position in Eastern and Western Europe and thus the company has largest market share. The operations of UniCredit group is found in Ukraine, Turkey, Slovenia, Serbia, Russia, Romania, Poland, Kyrgyzstan, Kazakhstan, Lithuania, Latvia, Hungary, Germany, Estonia, Czech Republic, Croatia, Bulgaria, Bosnia-Herzegovina, Azerbaijan, Austria. The origin of this group dates back to the establishment of an institution in the year 1473, called Rolo Banca. Several specialized business divisions are present in UniCredit Group. This includes investment banking and Corporate Banking division, private banking, families and SME banking. The group also has a CEE division that emphasizes on operations in 19 Central and Eastern Europe countries. Presently the chairman of the group is Giuseppe Vita and the CEO is Federico Ghizzoni (Unicredi tGroup.eu 2018). This study is based on the assignment 1 and 2 which emphasizes on the early market entry strategy, merger of HVB Group and the UniCredit Group and the strategies taken up by these groups. Benefits and drawbacks of the first mover market entry strategy in comparison to the follower or late market entry strategy. First mover can be described as a competitive a business receives when it first tries to capture the market and brings a service or product in to the market before any other competitor does. Thus being the first in a market specifically increases the brand recognition and the loyalty of the customers before the other market competitors that are entering the market later. Another important benefit that a certain first mover company receives is the ample amount of time to improve the service and the product (Boldrin and Levine 2013). The advantages of a company being the first mover are as follows: the company gains the benefit of establishing its product as an industry standard; a long lasting impression is created by the company along with the strong brand image that give boost to the brand image; coming first in to a market provide strategic advantage with respect to the hiring skilled employees, contracts with the vital suppliers, location benefits and resource control; other advantages include less cost of attached to the new product launches in comparison to the new entrants (Vecchiato 2015). The other benefits include: Technology leadership- the first movers get an opportunity to make technology used in the product harder to replicate or copy. The first mover company for example can reduce the cost of the product which will be hard for the late movers to follow. This effectively increases the first mover company to establish an advantageous position in terms of product costs. The other way includes securin g the new products with patents by the first movers; Control of resources- the second benefits arises from the strategic control of resources; Buyer-switching costs- this is an exclusive benefit of the first movers, and the late movers pay a hefty price in order to make the reluctant customers choose their products (Markides and Sosa 2013). Drawbacks of being the First Mover- Although there are several advantages for being a first mover, however there are certain drawbacks that do not guarantee advantage: The first movers have to make additional arrangements in order to persuade the customers to try a new product. Whereas, for the late movers it is easy to establish the business on the lines of the previous entrant because the customers are already informed about a specific product (Loschelder et al. 2014). The late movers make cautious decisions and try to avoid the mistakes made by the first mover. The late movers make use of the opportunity of capturing the market where the first mover has failed to capture the customer attention. There is always a chance of making better products through the reverse engineering. This option is truly lacked by the first movers. The late movers can take the advantage of improving on the sections and areas where the first mover entirely overlooked (Loschelder et al. 2014). There are several examples of companies that were not the first movers and still are now considered to be market leaders: Google- before google came there were previous entrants like Infoseek and Yahoo. However, Google improved their search engine and effectively and Google now control 65% of the search in search engines; Southwest Airlines- this airline was a late mover in to the airline sector, still this company expanded fast and now they are the second largest airlines in the world (van Loon 2012). Retail banking and its entry timing in to a foreign market as a first entrant in a foreign country There are factors that play a major role in deciding the timing of a retail banking entry in to a foreign country. The several factors are listed as below: The capabilities of a firm is decided by its competencies, what areas it is good at and what it does better than the other market rivals. Thus, for a banking company to become have all the better qualities than all its rivals takes time to build. Banks begin to earn a large margin of profit only after a certain period of time, and that too the profit is based on the number of customers it serves. Gaining popularity and faith of the customers as a reliable requires a lot of time. Thus, when a company decides to expand its branches into the foreign countries, its own capabilities must be at a peak position. This timing of foreign market entry comes only after it has gain ample confidence and success in its base country (Kotha, Zheng and George 2011). Characteristics of the host country in to the retail banking firm will enter plays an important role. These characteristics include the market economy size, technological sophistication, industrial market structure. The host country must promote the options of foreign direct investment (FDI) so that foreign institutions can easily enter the foreign market without any hurdles. The timing here also plays a crucial role, the environment within the country that promotes a favorable foreign investment will attract the institutions like retail banks to enter in to a foreign country. Timing of such expansion is vital as it leads to an increase in higher profits by the banking entities. The other vital characteristics that are also important include institutional environment, political stability, taxation policies, price of the natural resources, employment and wage laws. All these factors influence business environment to a large extent and thus the decision of a retail banking entity to en ter in to a foreign country will largely include the an assessment of these factors (Nielsen and Nielsen 2011). Competition is a vital aspect of any business entity that wants to survive and competence with all the rivals in the same market environment. Entering in a foreign market also included a crucial assessment of the presence of the market competition in that country. The presence of the level of competition in foreign country will deter most of the companies to expand their branches. However, if that same country lack the market competition, then it will be easy for a new entrant to open a new branch and introduce new products that will attract the more customers. Economic factors are the sole promoters that push a foreign business entity or a retail banking firm to invest in to a foreign country. If a country provides ample opportunities through its economic services, then the likeliness of investment by the retail banking firms will increase. This again depends on the timing of the economic condition of a country, if a country is willing to open its domestic market for the foreign direct investment. Then, such opportunities can be directly linked with the timing of market entry (Goldfarb and Xiao 2011). Geographic proximity and whether it contributes to the success of market entry Geographical proximity play a positive role in contributing to the success of market entry because close proximity helps in easy conduct and management of the whole business process. The increased availability of the geographic information related to the consumers provides an added advantage and scope for the companies to use such information for the purpose of marketing. It is known fact that the social influences are greater when there is a close geographical proximity. The lack of the social network data implies that the influence of the consumers that are in geographically in close proximity can be effectively distinguished from the social proximity. The geographical and the social proximity are much related concepts and thus for this reason the geographic proximity data can be used effectively when the social proximity is absent. Thus expansion of the business and companies to the regions that are in close proximity can lead to increased compatibility between the people (Meyners et al. 2017). It is seen that due to societal, cultural and legal differences the foreign market which is located geographically close often seem to psychologically distant. The two major issues related to the psychological difference are: it is easier for the firms to enter foreign markets when there exists a close psychological proximity; the perception of psychological differences is sometimes based on the false perceptions rather than realistic belief. Expanding in to countries that are in geographically close proximity helps in reducing the complexities that arise due to the societal and the cultural differences. This makes the management of the operation similar to the management operation in the home country. Considering the case of the UniCredit Group, the company expanded in to the neighboring European countries which was under the same economic group and had similar less cultural and societal differences (Thornton, Ribeiro-Soriano and Urbano 2011). Expanding in to the neighboring country which is geographically in close proximity can be effective to a large extent. The effectiveness can be related to the understanding at the governmental level. Countries that are in close proximity often undergo in to promoting business environment that influences each others market. Due to the increased effect of the globalization, the market economies are open and thus countries often prefer to have foreign direct investment from the foreign institutions. Countries often open their market to increase their annual gross domestic product (GDP) from the foreign institutions that operate in a country. Countries often make special economic zones for the foreign entities and exempt them from the paying extra taxes and labor laws also are also made flexible for these foreign entities. When the neighboring governments are stable, it has a positive impact on all the governments that are geographically in close proximity. Stable governments promote a h ealthy growth environment for the domestic as well as the international players. Thus stable governments create opportunities for business and firm expansion which are otherwise detrimental (Autio and Fu 2015). Firms increasingly depend on the knowledge sourced from the other funds in order to enrich their own capabilities and knowledge base. Thus, engaging into merging and collaborations increases the potentiality of accruing knowledge, which otherwise would not have been possible. More demanding customers, shorter life cycle of the products and the ever-increasing global competitions have made the firms realize that working or collaborating with the others can effectively solve their problem. These mergers and the collaborations effectively make the business entities and firms resilient to the rapid changes occurring in the domestic and the global market. Firms and the institutions frequently undergo collaborations for the purpose of having advantages from the other market rivals and competitors. Collaborations that occur are based on the reducing the time for the development of the innovations, gaining knowledge from the partners, resource and risk sharing, increase the diversified knowl edge base. Inter firm mergers and collaboration are found to occur frequently between the companies that are geographically located in close proximity. The proximity can be broken down to two major types: non-spatial proximity and geographical proximity. The non-spatial proximity includes the organizational proximity, cognitive, technological, social, cultural and institutional proximity. The merger or collaboration generally occur between organizations are entirely based on the technology acquisition, knowledge transfer and knowledge sharing. These are often the primary goals of any merger of collaboration. According to some authors, the degree of geographical proximity is described as the geographical distance between two entities (Berchicci, King and Tucci 2011). Thus, it is seen that geographical proximity is playing a major role in defining the success in relation to the market entry. Knowledge sharing and knowledge acquisition are the sole criteria that pushes firms to enter in to foreign markets that are geographically located in close proximity. It is often seen that when companies want to expand in to the neighboring countries, they often choose to move in to a joint venture or from a collaboration. These collaborations or joint ventures arise between business entities that belong from the same industry (Chetty and Michailova 2011). For example, if a bank wants to expand its branches in to the neighboring country, it will look to form a collaboration with a company which is also a financial institution or a bank. The same is true for the automobile firms. If a foreign company wants to launch it automobiles in to different country which previously do not have any manufacturing base, then it forms joint ventures with the domestic company of that country. Such collaboration are solely based on the technology transfer and also introduction of the product which would otherwise have costed more capital to set up its own manufacturing plant (Killing 2012). Conclusion Thus, from the above discussion it can be concluded that, UniCredit and HVB Group were leading banking institutions before the merger took place. After the merger in the year 2005 the company even soared to new heights made the UniCredit Group one of the best financial institutions in Europe. The study also focusses on the benefits arising from being first mover in to any market. Although there are certain benefits associated with first moving, there are certain drawbacks that tend to help the later movers tremendously. Reference Autio, E. and Fu, K., 2015. Economic and political institutions and entry into formal and informal entrepreneurship. Asia Pacific Journal of Management, 32(1), pp.67-94. Berchicci, L., King, A. and Tucci, C.L., 2011. Does the apple always fall close to the tree? The geographical proximity choice of spin?outs. Strategic Entrepreneurship Journal, 5(2), pp.120-136. Boldrin, M. and Levine, D.K., 2013. The case against patents. Journal of Economic Perspectives, 27(1), pp.3-22. Chetty, S. and Michailova, S., 2011. Geographical proximity and inter-firm collaboration: The role of knowledge access and knowledge acquisition. Journal of General Management, 36(4), pp.71-87. Goldfarb, A. and Xiao, M., 2011. Who thinks about the competition? Managerial ability and strategic entry in US local telephone markets. American Economic Review, 101(7), pp.3130-61. Killing, P., 2012. Strategies for joint venture success (RLE international business) (Vol. 22). Routledge. Kotha, R., Zheng, Y. and George, G., 2011. Entry into new niches: the effects of firm age and the expansion of technological capabilities on innovative output and impact. Strategic Management Journal, 32(9), pp.1011-1024. Loschelder, D.D., Swaab, R.I., Trtschel, R. and Galinsky, A.D., 2014. The First-Mover Dis advantage: The Folly of Revealing Compatible Preferences. Psychological science, 25(4), pp.954-962. Markides, C. and Sosa, L., 2013. Pioneering and first mover advantages: the importance of business models. Long Range Planning, 46(4-5), pp.325-334. Meyners, J., Barrot, C., Becker, J.U. and Goldenberg, J., 2017. The Role of Mere Closeness: How Geographic Proximity Affects Social Influence. Journal of Marketing, 81(5), pp.49-66. Nielsen, B.B. and Nielsen, S., 2011. The role of top management team international orientation in international strategic decision-making: The choice of foreign entry mode. Journal of World Business, 46(2), pp.185-193. Thornton, P.H., Ribeiro-Soriano, D. and Urbano, D., 2011. Socio-cultural factors and entrepreneurial activity: An overview. International small business journal, 29(2), pp.105-118. UnicreditGroup.eu, 2018. EN. [online] UnicreditGroup.eu. Available at: https://www.unicreditgroup.eu/en.html [Accessed 18 Feb. 2018]. van Loon, S., 2012. The Power of Google: First Mover Advantage or Abuse of a Dominant Position?. In Google and the Law (pp. 9-36). TMC Asser Press. Vecchiato, R., 2015. Creating value through foresight: First mover advantages and strategic agility. Technological Forecasting and Social Change, 101, pp.25-36.